Heart Symbol has very high awareness and brand is valued by customers.
Heart Symbol has very high awareness
Brand awareness 81,9 %, among female 91,1%, men 69,5 %
Use of products with Heart Symbol 65,9 %, among female 73,9 %, men 54,8 %
Health behaviour among the Finnish adult population 2014 / National Institute for Health and Welfare
Brand value has increased
The 22nd most valued brand in Finland. Total amount of brands in survey 998. Previous result (2016) was 37th.
Made by Taloustutkimus* and Marketing and advertising
–magazine. (*
an independent
full service market research company operating in Finland, Russia and all
Baltic countries.)
Products and restaurants
Total amount of different products is over 1200
Food industry companies using Heart
Symbol in their products 123
Restaurants serving Heart Symbol
meals over 300